Get found. The playbook.

28 Sep 2026 · 13 min read Read article

llms.txt: what it is, and whether your business website needs one

llms.txt is a proposed file for AI tools. Google says it ignores it, and most files never get read. What it is, who uses it, and what to do instead.

Schema markup for AI search: what it does and doesn’t do

Google says schema is not required for its AI features and Bing says it may help but guarantees nothing. What schema really does, and what to add.

Where does ChatGPT get its information? A guide for business owners

ChatGPT answers from two places: what it learned in training and what it looks up live. Here's where each comes from, and what it means for your business.

How do I get my business to show up in AI? The 7 things to fix first

A plain-English guide to getting named when customers ask AI for a recommendation: what to fix on your site, what to build off it, and how to check whether it worked.

How to show up in Google’s AI Overviews

To appear in an AI Overview, a page must be indexed by Google and eligible to show a snippet in search. Google says no other special optimisation is required. Ranking helps, but it's not the whole story. In a March 2026 Ahrefs study, only 37.9% of pages cited

What is AEO? Answer engine optimisation, explained

AEO stands for answer engine optimisation. It's the work of making your business and content easy for search engines and AI tools to understand and present as a direct answer. AEO doesn't replace SEO. Google says there are no extra requirements to appear in it

SEO

Classic search, done properly: technical fixes, content and links that hold up.

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Local landing pages: how to build location pages that rank

Local landing pages help you rank in each area you serve, but copy and paste town pages can break Google's spam rules. How to build ones that work.

The on-page SEO checklist: 10 things to fix on every important page

A plain-English on-page SEO checklist for business owners: titles, descriptions, headings, content, images, links and URLs, plus what Google says you can safely ignore.

Why isn’t my website showing up on Google? Causes and fixes

"Not showing up" usually means one of three things: Google hasn't indexed your site, something is blocking it, or it's indexed but ranking too low to find. A quick test tells you which: search site: followed by your domain. If nothing appears, it's an indexing

Is SEO dead? What the data actually shows in 2026

No. In 2024, Gartner predicted search volume would fall 25% by 2026. Data on 40,000 large US websites shows organic search traffic fell 2.5%. What changed is the click. When Google shows an AI Overview, fewer people click through to websites. The losses are co

22 Sep 2026 · 14 min read Read article

SEO vs GEO: do you need both?

SEO gets your pages ranked in search results. GEO gets your business named inside AI answers. How they differ, where they overlap, and how to split your effort.

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Local

Winning the map pack and the "near me" questions customers actually ask.

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1 Oct 2026 · 13 min read Read article

Google Business Profile verification: how to get verified, and what to do when it fails

How Google Business Profile verification works in 2026. Video recording, phone, email, live call and postcard, how long each takes, and what to do when verification fails.

29 Sep 2026 · 14 min read Read article

Google Local Services Ads: how they work, what changed in 2026, and whether they’re worth it

Google Local Services Ads in plain English. How pay per lead works, what replaced Google Guaranteed, the 2026 move into Google Ads, where they're available and whether they're worth it.

28 Sep 2026 · 13 min read Read article

Google Business Profile insights: how to read your performance report

What every number in your Google Business Profile performance report means, why the numbers don't always add up, and which ones actually show new customers.

28 Sep 2026 · 13 min read Read article

Google Business Profile posts: what to post, and what Google won’t allow

What Google Business Profile posts are, the three post types, what to post each month, whether posts help your ranking, and the rules that get posts rejected.

27 Sep 2026 · 13 min read Read article

Google Maps ranking: why you’re not in the map pack, and how to fix it

Not showing on Google Maps, or stuck below competitors? A step by step diagnosis of your Google Maps ranking: eligibility, category, distance, reviews and website.

26 Sep 2026 · 13 min read Read article

Apple Business Connect is now Apple Business: how to get your business on Apple Maps

Apple Business Connect became Apple Business in April 2026. How to add or claim your business on Apple Maps, get verified, fill in your place card and avoid common mistakes.

Guides

Step-by-step playbooks you can hand to whoever does the work.

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29 Sep 2026 · 14 min read Read article

Local SEO for plumbers: how to get more calls from Google and AI

Local SEO for plumbers in plain English. How to set up your Google profile as a service-area business, handle emergency hours honestly, build service pages, get reviews and show up in AI answers.

24 Sep 2026 · 12 min read Read article

Local SEO checklist: 40 checks for small businesses

A local SEO checklist for small businesses: 40 checks across your profile, listings, website, reviews and AI visibility, and how often to run each one.

23 Sep 2026 · 11 min read Read article

SEO audit checklist: a DIY audit for small businesses

An SEO audit checks whether Google can find, read and trust your website, and whether your pages match what customers search for. You can do a useful audit yourself in an afternoon, using free tools: Google Search Console, PageSpeed Insights and a few searches

23 Sep 2026 · 13 min read Read article

AI search in your market: the US, Australia, the UK and South Africa

AI tools build their answers from sources that change from country to country. What that means for businesses in the US, Australia, the UK and South Africa.