llms.txt: what it is, and whether your business website needs one
llms.txt is a proposed file for AI tools. Google says it ignores it, and most files never get read. What it is, who uses it, and what to do instead.
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Schema markup for AI search: what it does and doesn’t do
Google says schema is not required for its AI features and Bing says it may help but guarantees nothing. What schema really does, and what to add.
Read articleHow do I get my business to show up in AI? The 7 things to fix first
A plain-English guide to getting named when customers ask AI for a recommendation: what to fix on your site, what to build off it, and how to check whether it worked.
Read articleHow to show up in Google’s AI Overviews
To appear in an AI Overview, a page must be indexed by Google and eligible to show a snippet in search. Google says no other special optimisation is required. Ranking helps, but it's not the whole story. In a March 2026 Ahrefs study, only 37.9% of pages cited
Read articleWhat is AEO? Answer engine optimisation, explained
AEO stands for answer engine optimisation. It's the work of making your business and content easy for search engines and AI tools to understand and present as a direct answer. AEO doesn't replace SEO. Google says there are no extra requirements to appear in it
Read articleHow to check your AI visibility: free methods and the tools worth paying for
AI visibility means how often AI tools like ChatGPT, Google's AI Overviews and Copilot mention your business, what they say, and which sources they cite. AI answers change from one run to the next, so one check tells you very little. Ask the same questions man
Read articleThe 5 signals that decide whether AI recommends you
AI visibility isn't one thing. We measure it as five signals: presence, prominence, accuracy and sentiment, citation strength, and competitive gap. Each signal answers a different question about how AI treats your business, and each points to different fixes.
Read articleAI search in your market: the US, Australia, the UK and South Africa
AI tools build their answers from sources that change from country to country. What that means for businesses in the US, Australia, the UK and South Africa.
Read articleHow to write content AI actually quotes
How to get cited by ChatGPT and Google's AI Overviews: a plain-English method for writing pages AI can quote, with a before and after example.
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