Schema markup for AI search: what it does and doesn’t do
Google says schema is not required for its AI features and Bing says it may help but guarantees nothing. What schema really does, and what to add.
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How to show up in Google’s AI Overviews
To appear in an AI Overview, a page must be indexed by Google and eligible to show a snippet in search. Google says no other special optimisation is required. Ranking helps, but it's not the whole story. In a March 2026 Ahrefs study, only 37.9% of pages cited
Read articleWhat is AEO? Answer engine optimisation, explained
AEO stands for answer engine optimisation. It's the work of making your business and content easy for search engines and AI tools to understand and present as a direct answer. AEO doesn't replace SEO. Google says there are no extra requirements to appear in it
Read articleIs SEO dead? What the data actually shows in 2026
No. In 2024, Gartner predicted search volume would fall 25% by 2026. Data on 40,000 large US websites shows organic search traffic fell 2.5%. What changed is the click. When Google shows an AI Overview, fewer people click through to websites. The losses are co
Read articleHow to write content AI actually quotes
How to get cited by ChatGPT and Google's AI Overviews: a plain-English method for writing pages AI can quote, with a before and after example.
Read articleSEO vs GEO: do you need both?
SEO gets your pages ranked in search results. GEO gets your business named inside AI answers. How they differ, where they overlap, and how to split your effort.
Read articleWhat is GEO? A plain-English guide for business owners
GEO is the work of getting your business named, accurately, when customers ask ChatGPT, Gemini or Google's AI for a recommendation. What it is, how AI picks who to name, and what to do this week.
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