Bing Places for Business: how to claim, verify and fill in your listing
Bing Places is free and feeds Bing Maps and Copilot Search. How to add or claim your listing, verify it, fill it in properly and avoid the usual mistakes.
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Get found. The playbook.
Practical, plain-English guides on SEO, local, and getting named in AI answers, written for the business owner, not the specialist.
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Playbooks for owners.
Where does ChatGPT get its information? A guide for business owners
ChatGPT answers from two places: what it learned in training and what it looks up live. Here's where each comes from, and what it means for your business.
Read articleThe on-page SEO checklist: 10 things to fix on every important page
A plain-English on-page SEO checklist for business owners: titles, descriptions, headings, content, images, links and URLs, plus what Google says you can safely ignore.
Read articleHow do I get my business to show up in AI? The 7 things to fix first
A plain-English guide to getting named when customers ask AI for a recommendation: what to fix on your site, what to build off it, and how to check whether it worked.
Read articleHow to respond to Google reviews: a plain-English guide for business owners
How to reply to Google reviews, positive and negative, with example replies, what never to write, how to handle fake reviews, and how fast customers expect an answer.
Read articleSEO audit checklist: a DIY audit for small businesses
An SEO audit checks whether Google can find, read and trust your website, and whether your pages match what customers search for. You can do a useful audit yourself in an afternoon, using free tools: Google Search Console, PageSpeed Insights and a few searches
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