llms.txt: what it is, and whether your business website needs one
llms.txt is a proposed file for AI tools. Google says it ignores it, and most files never get read. What it is, who uses it, and what to do instead.
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Where does ChatGPT get its information? A guide for business owners
ChatGPT answers from two places: what it learned in training and what it looks up live. Here's where each comes from, and what it means for your business.
Read articleHow to check your AI visibility: free methods and the tools worth paying for
AI visibility means how often AI tools like ChatGPT, Google's AI Overviews and Copilot mention your business, what they say, and which sources they cite. AI answers change from one run to the next, so one check tells you very little. Ask the same questions man
Read articleIs your business showing up in ChatGPT? A 10-minute self-check
You can see what AI says about your business in about ten minutes, with nothing more than a browser. Ask five real customer questions in ChatGPT, Google's AI Mode and Perplexity, twice each, in a private window. AI rarely gives the same answer twice, so look f
Read articleThe 5 signals that decide whether AI recommends you
AI visibility isn't one thing. We measure it as five signals: presence, prominence, accuracy and sentiment, citation strength, and competitive gap. Each signal answers a different question about how AI treats your business, and each points to different fixes.
Read articleHow to write content AI actually quotes
How to get cited by ChatGPT and Google's AI Overviews: a plain-English method for writing pages AI can quote, with a before and after example.
Read articleSEO vs GEO: do you need both?
SEO gets your pages ranked in search results. GEO gets your business named inside AI answers. How they differ, where they overlap, and how to split your effort.
Read articleWhat is GEO? A plain-English guide for business owners
GEO is the work of getting your business named, accurately, when customers ask ChatGPT, Gemini or Google's AI for a recommendation. What it is, how AI picks who to name, and what to do this week.
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